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Press review
EUROPLANT in the press: you can find a selection of recent expert articles, media reports and publications about EUROPLANT, our potato varieties, our breeding programme and the potato industry here in our press review.
“Low Carbon Concept Farm in Lincolnshire Delivers First Sustainable GEORGINA Potato Crop to Tesco Stores”
PotatoPro.com, February 2026 | A First-of-its kind low carbon concept farm in Lincolnshire has successfully grown its first crop of highly sustainable potatoes. Now 500 tonnes of a customer favourite variety, GEORGINA, are expected in Tesco stores from 23 February in Tesco Finest British All-Rounder and Baking Potato packs. More information...
“French Fries at McDonalds in the Netherlands are very Dutch”
PotatoPro.com, September 2025 | Fries stand or fall with the potato. That is why McDonald’s and its partners are investing in new varieties such as DONATA and ETANA. These are stronger, require less fertilizer, and are more resilient to a changing climate. By 2026, one-third of the fries in the Netherlands should come from these more sustainable varieties. More information...
“Potato Expo 2025 at Orlando World Center Marriott”
FOX35 Orlando, January 2025 | FOX 35's David Martin visits Potato Expo 2025 at the Orlando World Center Marriott and interviews our colleagues from EUROPLANT America. More information...